How Fencing Impacts Your Business’s Curb Appeal During the Holiday Season

The holidays are here, and with them comes a golden opportunity for small businesses to shine, literally and figuratively. As shoppers are out in full force, your business’s exterior is the first impression people get. That means your storefront’s presentation, especially your fence, plays a bigger role than ever. At Palisade Fence Company, we’ve seen firsthand how proper fence design and thoughtful fence decoration can dramatically increase curb appeal and customer interest during the busiest season of the year.
If you’re looking to bring in more foot traffic, now’s the time to look beyond festive window displays or string lights. Let’s talk fences. Specifically, let’s explore how your fencing materials, the condition of your wood fence, and even decorative touches can create a warm, welcoming space this holiday season.
Why Fence Appeal Matters More During the Holidays
- Increased foot traffic: With more people out shopping, eating, and exploring, you have a once-a-year chance to catch their eye. A festive, well-maintained fence creates a memorable first impression.
- Seasonal ambiance: People seek warmth and charm during the holidays. Even subtle fence decoration with string lights or greenery can make your business more inviting.
- Customer trust: An orderly, stylish fence says something about your brand, it tells people you care about quality and presentation.
Shoppers are naturally drawn to places that look safe, cozy, and professional. Whether you run a boutique, restaurant, or office, your fence is part of your story. Make sure it’s telling the right one.
Choosing the Right Fence Design for the Season
At Palisade Fence Company, we offer a range of fencing materials for commercial properties, and each has its strengths when it comes to visual appeal.
1. Redwood Fence
Redwood is a premier fencing material not only for its durability but also for its exquisite, natural beauty. Its deep, rich tones look incredible with traditional holiday decorations. At Palisade Fence, our custom redwood fences are popular with business owners who want easy elegance with low maintenance.
Pro Tip: Redwood resists insects and decay, making it a smart and sustainable long-term investment.
2. Cedar Fence
Cedar fences are known for their warm color and timeless appeal, instantly elevating any property’s appearance. The subtle grain and natural aroma of cedar make it a favorite for those who value both style and substance. During the holidays, cedar’s organic tones complement greenery, lights, and seasonal décor beautifully.
Pro Tip: If you're considering replacing your old fencing, now is a great time. Install a fresh cedar wood fence before December, and you’ll enjoy both seasonal impact and long-term property value.
3. Iron Fence
Iron fences bring timeless sophistication and unmatched strength to any property. Their sleek lines and classic black finish create a perfect backdrop for festive décor, think twinkling lights, garlands, or simple red bows that stand out beautifully against the metalwork. At Palisade Fence, we custom-design and install iron fences that enhance curb appeal while providing maximum security and durability.
Pro Tip: Iron fences can be powder-coated for superior weather resistance, ensuring your investment looks stunning year after year—no rust, no fading.
4. Vinyl Fence
Vinyl fencing offers a crisp, clean look that pairs perfectly with seasonal decorations and year-round curb appeal. Its low-maintenance surface makes it easy to keep spotless, even during winter weather. Whether you prefer a classic white picket or a sleek privacy design, Palisade Fence installs vinyl fencing built to last.
Pro Tip: Vinyl won’t warp, crack, or peel, making it an ideal option for property owners who want the charm of wood without the upkeep.

Easy & Elegant Fence Decoration Ideas for Businesses
Wondering how to make your fence festive without going overboard? Here are a few suggestions:
- String Lights: Classic and efficient. LED lights save energy and can be strung along the top rail or woven through vertical boards.
- Seasonal Greenery: Pine garlands fastened with red bows create a traditional holiday look.
- Wreaths on Every Post: Elegant and simple. This gives every customer a visual cue that they’re walking into festive territory.
- Branded Elements: Incorporate your company colors into the decorations, subtle branding can reinforce your image.
- Solar-Powered Spotlights: Highlight your beautifully crafted fence without increasing your energy bills.
Remember, less is often more. A few well-placed decorations on a high-quality fence decorate themselves.
Pro Tip: Avoid hanging decorations on a damaged section. If your fence has loose boards or splinters, address repairs first. A run-down fence, even if it’s decorated, will project the wrong message.
The ROI of a Beautiful Fence
Curb appeal directly correlates with business perception and value. According to data from Realtor.com, properties with strong curb appeal command up to 7% more in profit on average than those without. That principle applies to commercial buildings, too. A study by the National Association of Landscape Professionals found that businesses with appealing exteriors see an increase in customer satisfaction and longer visit durations.
An improved fence doesn’t just look good, it helps build trust. In retail psychology, this is known as the “halo effect.” When customers view upkeep and beauty outside, they expect the same care inside.

Maintain and Upgrade Before Peak Season Hits
Now is the time to act. If your fence needs a facelift, you’ll want to handle it before parking lots fill and local streets hum with holiday activity.
Checklist for Pre-Holiday Fence Readiness:
☑️ Inspect your current fence for wear, rot, or damage.
☑️ Power-wash or repaint aging wood fences.
☑️ Consider upgrading to a redwood fence for high-end appeal.
☑️ Schedule needed repairs or installations before early December.
☑️ Plan your fence decoration to align with your brand image.
As part of our commitment to quality, Palisade Fence offers free consultations to help you choose the best fencing materials and design for your space. Whether you're looking to completely upgrade to a redwood fence or just refresh your current wood fence with a few key repairs, we're here to guide you through.
Why Businesses in the Sacramento Area Trust Palisade Fence
We live where we work, and we know the climate, style trends, and neighborhood dynamics that affect fencing choices across the greater Sacramento region. Our team at Palisade Fence Company has years of hands-on experience installing everything from artisan wood fences to commercial-grade iron and vinyl installations.
Whether you're a small shop in Midtown Sacramento or a new development in Elk Grove, we’ve got the expertise to recommend the right fencing materials and design.
Let’s elevate your curb appeal, especially during the holiday season.
Final Wrap-Up: Your Fence Is the First Holiday “Hello”
The holiday season is your business’s time to sparkle, and not just with lights. A well-maintained, thoughtfully decorated fence can bring cheer, increase visibility, and attract new customers right off the street.
Whether you’re considering a subtle fence decoration, investing in a new fence design, or upgrading to lasting materials like redwood, there’s no better time to refresh your curb appeal.
A beautiful fence is more than a border; it’s a welcome.
Ready To Turn Your Fence Into a Festive Feature?
Schedule a free consultation to discuss how fencing impacts your business's curb appeal during the holiday season with a member of our expert team.
Or contact Palisade Fence Company today to learn more about how we can help, because when your fence looks good, your business does too.











